Thought: Google’s China Focus
Wednesday, February 10th, 2010One possible outcome, of course, is that Google pulls out of China. Then there is not much more to talk about. What if, what if Google does not at the end, wow, what a power move in negotiation and PR stunt. Talking about the difference between the thread of force and the use of force, starting with no. Google now has gained the world’s attention, again (outside of the largest Internet user base of China, of course).
But even when Google stays, it needs another power to succeed in China, the power of focus. China is a primary market in its own right, flock of people and businesses are thinking everyday how to succeed and survive there, purely thinking in Chinese. Google sure can thrive in the US with all its top PhD talents single-mindedly pursuing product perfection, but can the same products succeed just by putting on a different resource bundle (tech term for user interface in another language)?
It is a given that people living in China think differently from those in America, but not that different and quite understandable if you give it enough thought and are willing to use all available and ethical means. My proposal number one is that Google partners with Microsoft in China. As far as I know, Windows (not Mac OS or Linux) is the OS in China, critical for MSN messenger to get a foot hold amid vast users of QQ. Yes, you are fierce competitors everywhere else, as with Apple and Yahoo, but in China, it makes sense that you two (yes, you Google and Microsoft) work together.
I have not thought through the upside for Microsoft, so my proposal number two is that Google should make China the primary market of the upcoming Chrome OS. It is free and it is all about online applications (including online games).
to be continued: champion of green tech and none pornography